Director, Strategic Communications

New York City, New York, United States expand job description ↓

Description

Focus: The Director, Strategic Communications will be responsible and accountable for the strategic scientific leadership of a portfolio of products and/or major accounts. This key role, within a broader team, is focused on delivering industry-leading communication and educational initiatives that support product/portfolio strategy and positioning.

Strategy:

  • Analyze and assimilate market, therapy area and product information in order to provide consultancy advice on product differentiation, positioning, and strategy (at both product and franchise/portfolio levels, as required)
  • Initiate, and be a focal point for, strategic discussions at a senior client level, demonstrating innovative thinking, commercial and scientific knowledge and pragmatic approaches to address complex issues
  • Focus on innovative ideas and initiatives to proactively address key portfolio/franchise communication challenges
  • Drive the development of all critical strategic planning stages within communication and publication plans from concept to execution

Relationship Development and Management:

  • Build network and develop strong business relationships with all relevant clients within franchise alongside other senior ream members.
  • Develop effective long-term client relationships through consistent application of a consultancy approach and demonstration of expertise in medico-marketing and medical communications
  • Where appropriate, identify and develop thought leader relationships to support and enhance account team credibility, knowledge and positive perception among clients, thought leaders and relevant societies within assigned therapy area(s)
  • Lead discussions on strategy and product positioning at all levels within client company
  • Drive and lead brand portfolio communication strategy meetings, in collaboration with other senior team members
  • Work with other senior team members to influence overall direction and content of brand strategy within designated client portfolio
  • Highlight potential issues for the client in dealing with multiple products within a franchise, identifying solutions to help the client overcome obstacles

Delivery:

  • Provide strategic and tactical consultancy to clients
  • Ensure that team understand strategic goals for every initiative undertaken by obtaining a full and clear brief from the client
  • Lead and develop the strategic planning elements of all communication and publication planning activities taking into consideration marketing goals and objectives
  • Facilitate planning/advisory meetings with external participants (client and thought leaders), as required
  • Lead and facilitate internal planning and brainstorming meetings
  • Write, support or manage the delivery of defined sectors within a communication and/or publication programme
  • Provide clear direction to wider team on product/portfolio strategy
  • Through knowledge of clients and thought leaders provide direction for teams on potential issues/sensitivities, intervening (with the assistance of other senior team members where appropriate) to assist teams in handling any issues which arise

Internal focus:

  • Facilitate effective working relationships with all relevant internal teams within agency and across HCN
  • Ability to assume the role of therapy area consultant at a group-wide level
  • In consultation with other senior team members provide high-level mentoring to team
  • Involvement with identification and delivery of training of team members, with a particular emphasis on individual and team development of strategic planning and creative thinking/problem-solving
  • Matrix management support of team members in conjunction with management colleagues to ensure work delivered meets client brief and is aligned with product/portfolio strategy
  • Proactively share ideas and best practice to support team development and facilitate demonstration of added value of agency services to clients

Business development:

  • Utilise therapy area expertise, scientific understanding and commercial acumen to lead new business development in collaboration with colleagues both within own agency and on a group-wide level
  • Where relevant and appropriate, assume lead role on pitches and proposal development
  • Lead identification and conversion of further business opportunities with clients in co-operation with other senior team members
  • Contribute to development of new products and services

Finance:

  • Services provided will be of recognised, billable value to clients
  • Estimating of project hours for individual and team projects as required
  • Monitoring of own time incurred on projects and liaison with account management
  • Accurate and timely completion of personal time-sheets

Skills/qualifications required:

  • High-level analytical and strategic thinking skills
  • At least a BSC or equivalent in a relevant science subject; PhD preferred
  • Ability to input both commercially and scientifically at senior level
  • Wide experience (gained over several years) of developing and implementing strategic communication/publication plans and initiatives
  • High-level inter-personal and negotiation skills
  • Authoritative presentation skills
  • Ability to network and build relationships at a senior level
  • Mentoring and training skills

Requirements

  • High-level analytical and strategic thinking skills
  • At least a BSC or equivalent in a relevant science subject; PhD preferred
  • Ability to input both commercially and scientifically at senior level
  • Wide experience (gained over several years) of developing and implementing strategic communication/publication plans and initiatives
  • High-level inter-personal and negotiation skills
  • Authoritative presentation skills
  • Ability to network and build relationships at a senior level
  • Mentoring and training skills

Benefits

Competitive salary and benefits package.

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