Copy Supervisor (Pharma)

New York, United States

Description

The Copy Supervisor (CS) is responsible for generating ideas for advertising and promotional copy, developing texts from draft stage through finished product. The CS works closely with creative and account teams to ensure adherence to client’s marketing strategies and objectives within specified deadlines. The CS supervises junior writers on projects and works with an Art Supervisor in partnership to generate concepts.

ESSENTIAL FUNCTIONS:

Strategic Thinking

* Full understanding of client’s marketplace and can evaluate work in light of current marketing environment

* Assists with tactical plan development

* Maintain awareness of budget requirements. Insure the best visualization of the product while staying within budget limits

* Alert Account Services in advance when work exceeds budget and obtain appropriate approvals to follow through

* Participate in strategic and tactical meetings with client and account management to develop effective advertising campaigns reflecting the clients objectives

* Participate in “brainstorming” team meetings and medical legal clearance meetings

Execution

* Maintains Vantage, Dolores, and other software specific to the agency process

* Review and proofread all materials for consistency with editorial markups

* Present creative work to clients

* Skillfully produces work across all channels

* Both manages and works independently while juggling multiple projects

* Organizes thoughts effectively and communicates them well

* Places emphasis on quality control and adherence to deadlines

* Exhibits decisive problem solving ability

Relationship Management

* Provide support and supervision to copywriters on account(s)

* Follow-though and communicate with art team, producers, and editorial departments to ensure smooth flow of jobs to meet deadlines

* Develops strong internal relationships with creative supervisors and account counterparts

* Has a solid client relationship; actively leads interactions with clients and forges bonds with stakeholders

Business Management

* Check and approve all visual materials through all stages of pre-production and production

* Participate in new business presentations

* Establish rapport with client and be able to present ideas in an organized, professional and effective manner

* Proactively solve client problems

* Maintain quality control over all copy elements

* Copy should support layouts with attention-getting techniques and compelling storytelling

* Perform other related duties as required and assigned by supervisor


Requirements

* Bachelor’s Degree in marketing, advertising, communications or related field preferred

* Effective oral and written communications skills

* Client rapport and trust

* Computer proficiency; solid knowledge of design programs

* Managerial skills

* Ability to work well within a team setting

* Exhibits decisive problem solving abilities

* 5+ marketing/advertising business experience preferred

Benefits

Competitive salary and benefits package

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