Copywriter (Pharma)

San Francisco, California, United States

Description

The Copywriter (CW) is responsible for researching, creating, and writing copy that properly reflects the client’s strategy. Generates unique and innovative materials for Brand; developing text from draft stage through final copy. Through research and review of literature, acts as a drug information specialist. CW reports to a more senior person on the creative staff, usually the Copy Supervisor, and assists that person on larger, more complex projects. Works with Art Director in partnership to generate concepts.


Strategic Thinking:

* Understands the creative brief and the role it plays in creative development and Client management

* Understands marketing plans, including objectives and strategies and how success will be measured

* Exhibits solid understanding of marketing discipline

* Incorporates client input into ongoing projects

* Contributes innovative ideas appropriate to the clients marketing strategy

* Develops understanding of audience needs (e.g., physicians, patients, sales reps)

* Develop medical knowledge in therapeutic areas of primary accounts

* Defends strengths of concepts while remaining open to alternatives and further explorations

Execution:


* Firm grasp of how jobs move through the agency

* Exhibits strong/active listening skills

* Writes in a clear and concise manner

* Maintains quality control by adhering to agency process, AMA style, client preferred referencing and annotation styles

* Able to present concepts and layouts to senior creative team members

* Organizes and communicates thoughts well

* Exhibits decisive problem solving ability


Relationship Management:


* Must be able to develop a range of creative executions for each project and effectively collaborate with creative copy teams to ensure the copy supports the concept

* Regularly works with and monitors illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, producers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines

* Communicate with team members at all times regarding deadlines, revisions, quality control and new work


Business Management:

* Possesses working knowledge of product challenges in relation to overall market

* Works on multiple projects simultaneously and meet with clients

* Works with AD to support creative approaches to communicate the client’s message about the product for both the overall campaign

* Oversees creation of concept roughs for presentation to client

* Provide technical knowledge ensuring timely completion of project

* Solves problems within areas of direct responsibility

* Performs other related duties as required and assigned by supervisor

* Understands how budgets and schedules are developed

* Demonstrates full understanding of Vantage/billing process

Requirements

* Bachelor’s Degree in marketing, advertising, communications or related field preferred

* Must be able to demonstrate effective oral and written communications skills

* Computer proficiency; solid knowledge of word text programs

* Problem-solving ability

* Ability to work well within a team setting

* Exhibits decisive problem solving ability

* Internship in marketing/advertising and/or 1+ year business experience preferred

Benefits

Competitive salary and benefits package

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